The green title of USA Today’s money section has been synonymous with financial success since its launch in 1996. It has also introduced the regular feature “Ad Watch,” which analyzes popular television commercial campaigns by conducting focus groups of average Americans. The company also introduced a telephone public service in 2006, where a phone advisor offered free financial advice to readers. In 2008, the newspaper expanded its subscription offerings to include the newspaper’s online content, which now features a wealth of investment information.
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When USA Today first debuted nearly four decades ago, the newspaper industry disapproved and copied its features. It took time for the newspaper industry to catch on, but in December 2007, the first national newspaper required its readers to pay for it. The scepticism was due to an article by former Gannett executives, who laid out their pitch for readers. The article was published on January 26, 2011. The following month, USA Today launched its online version, and the newspaper’s readers began paying for it.
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The paper’s business section was launched almost 40 years ago, and the newspaper industry did not welcome the new concept. Instead, they copied many of the features of USA Today’s content. However, the newspaper industry eventually agreed to make it a subscription-based product. The newspaper’s executives laid out their pitch in the paper’s December 1987 issue.
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On September 12, 1988, The Washington Post also reported the new model. In a few years, readers will no longer have to pay to receive USA Today.
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